Once you share your company values with consumers, everything your business does from there on out, including advertising and social media content, needs to echo those values. Consistency is the key to developing and maintaining a corporate identity.
PHASE 2: ESTABLISHING IDENTITY
Perception is everything. Whether or not a consumer will do business with your brand depends greatly on how they perceive your company. Branding and reputation management are some of the most important things that we do.
Every form of communication that your business has with the outside world needs to be regulated by these guidelines. From business cards to packaging and displays, your brand should be immediately identifiable by its look and feel.
PHASE 3: ESTABLISHING GUIDELINES
BRANDING - HOW DO YOU WANT TO BE REMEMBERED
When a customer leaves your website or social media page, they are more likely to remember how they feel about your company more than any specific thing they read or saw. Clarity, consistency, and uniqueness, will ensure that what a consumer takes away from an experience with your brand is always positive.