Geo-Conquesting and Retarget Advertising
BrandUs is the industry leader in providing businesses of any size with powerful tools and research to effectively and efficiently target the specific demographic and geographic traits that define a target audience. Our understanding of cutting edge targeting technology fuels our passion for online display advertising.
EXPERIENCE OUR PROVEN GEO-CONQUEST PROCESS
1. Geo Targeting
2. Collecting Advertising ID’s
3. Cross Device Retargeting
Our online media platform places rich digital advertisements on the world’s most recognized networks like ESPN, Facebook, Food Network, CNN, People, Forbes, and Rolling Stone just to name a fraction of where we serve your ads.
With stunning creative, access to both local and national customers, and 100% client satisfaction, BrandUs works with you every step of the way to maximize your advertising budget and fully optimize your online marketing campaign.
An agreement with 180,000+ applications on both the Android Play Store and the Apple App Store allow us to get these Advertising ID’s. Apps like Google Maps and other major applications are included in this agreement. With over 90% of the U.S. population having a cell phone, this gives your company a unique advantage over your competition when it comes to launching a location-based campaign.
COLLECTING ADVERTISING ID’S
You can now effectively gain more exposure for your brand with our cutting edge technology. Based on who your target audience is and where they are located, you can now create and deliver stunning customized ads that are literally in the right place at the right time to increase conversions and maximize ROI.
CROSS DEVICE RETARGETING
Advertising ID’s are then collected, tracked, cataloged and sent to a demand side platform where we can then retarget those who were in the geo targeted areas. We then use this information to place your ads on their mobile phones, work, and home computers.
WHY IS RETARGETING SO EFFECTIVE?
Retargeting generates greater online sales by keeping your brand front and center and brings “researchers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition.
The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure. Plus, your customer is more likely to have you in front of them during the “Zero Moment of Truth” when they are making that buying decision.
Audience awareness builds over time. For this reason, it is important to be aware of not only the click-through-rate but also the delivery of impressions to your target audience. Our detailed reporting allows you to track ad, clicks and impressions by day, placement, location, and remarketing statistics.